The Influencers

The first thing I notice about this type of marketing is how powerful cell phones are when combined with technology in the 21st century. According to this article Millenials can upload a 5 second clip within seconds for millions of followers to view instantly. In the past advertisements would have taken a lot longer to produce and costed more to air. The main strategy used by the influencers is having millions of followers on social platforms. The amount of followers plays a huge role in the number of people who can view the content of the video clips. Influencers play a huge role in new age marketing. Billions of people visit various social media sites multiple times throughout a day. Millenials especially play a huge role in viewing and sharing social content. Marketing perspective impacts the relationship between the company and consumer by spreading effective content to the desired audience rapidly. This allows companies the opportunity to get their product(s) out into the world for millions of people to see.