The Voice

The voice focused on collaboration, connection, and content. A heavy focus was put into viewers connecting with the show through social. Viewers are able to get involved by casting votes via twitter. The voice set goals to extend story-telling, engage audiences, and create urgency. These goals were met successfully with millions of fans engaging in the content and setting records on social platforms. All major social platforms were used to engage viewers and consumers. Facebook live to create and publish live content. Bitmoji making voice live stickers. Snapchat integrated live snaps of performers watching themselves live. The digital media followers were handle with TLC. The voice depends on digital media to get viewers involved. It would be nice to see the producers of the show get viewers and consumer involved on social media by uploading short videos of their talent and having social contests. By doing this their social platforms would get increased followers and activity.